About Us
Whatever your chosen discipline; running a marathon, finishing a century ride, completing your first Hyrox, or hiking a long trail… this is what we love. You must earn every mile, helping you complete your goals of showing up, putting in the work, and building something unforgetable.
Core philosophy
Everyone starts somewhere and thats the best part. We want to help you make the choice to be healthy and strong while enjoying every earned mile.

Our Team
- 01Josh KoopCEO & Founder
- 02OpenEditor
- 03OpenWriter
- 04OpenWriter
- 05OpenTBD
- 06OpenTBD
- 07OpenTBD
We will take you from undecided to the activity that fits your soul, guiding you through all the outdoor disciplines will ensure that the time spent isn't miserable but enjoyable, whether Type I or Type II fun.