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About Us

Whatever your chosen discipline; running a marathon, finishing a century ride, completing your first Hyrox, or hiking a long trail… this is what we love. You must earn every mile, helping you complete your goals of showing up, putting in the work, and building something unforgetable.

Core philosophy

Everyone starts somewhere and thats the best part. We want to help you make the choice to be healthy and strong while enjoying every earned mile.

Running towards their fitness goal

Our Team

  • 01Josh Koop
    CEO & Founder
  • 02Open
    Editor
  • 03Open
    Writer
  • 04Open
    Writer
  • 05Open
    TBD
  • 06Open
    TBD
  • 07Open
    TBD

We will take you from undecided to the activity that fits your soul, guiding you through all the outdoor disciplines will ensure that the time spent isn't miserable but enjoyable, whether Type I or Type II fun.